Sky Store is revamping its Buy & Keep service so customers can get brand new films in a format that suits them.
From this week, customers will have the option of purchasing just an HD Digital version of a recent release, or add a DVD or Blu-ray to arrive in the post.
The digital option will cost £9.99, the digital plus DVD option costs £13.99, while the digital plus Blu-ray option is priced at £16.99.
Damien Read, Director of Sky Store, commented: "Over the next few months, Sky Store will give film fans more ways to watch the latest movies straight from the cinema however works best for them.
"Whether it’s Despicable Me 3 in digital only, The Mummy on DVD or Baby Driver on Blu-ray, there’s an option for everyone."
The HD digital version of a movie can be downloaded or streamed straight away and can be viewed on a range of devices.
Physical copies of films that have been ordered will arrive via post in just a few days.