TalkTalk has hailed the consistent growth in its broadband customer base in recent months.
According to its latest trading statement, the provider attracted 46,000 new broadband customers during the six months to September 30th.
This compares with 29,000 during the same period of the previous year and means it has seen third consecutive quarters of growth in its broadband base.
Figures also showed rising demand for fibre, with the proportion of its broadband base on fibre connections growing from 21 per cent to 29 per cent over the last year.
"Both retail and wholesale bases [are] growing and delivered lower churn than a year ago," said Tristia Harrison, Chief Executive of TalkTalk.
"Our clear value proposition is resonating strongly against an uncertain economic environment and underpins our plan to simplify and focus all our investment in delivering affordable, reliable fixed connectivity to both homes and businesses”.
Ms Harrison said TalkTalk intends to step up its planned investment in growth over the next six months, as it takes advantage of the strong demand it is seeing for its Fixed Low Price Plans.
Some 1.6 million customers are now benefiting from Fixed Low Price Plans, with a third of these people choosing to fix their prices for 24 months.
Ms Harrison added that the company's new strategy of focusing on "fewer, clearer priorities" is re-establishing TalkTalk as "the value provider of choice in the UK fixed connectivity market".