Virgin Media is offering fibre broadband subscribers the chance to get Netflix free for six months.
Among the bundles offering the TV streaming service is the Virgin Media Mix TV Bundle, Unlimited Superfast Fibre Broadband & Phone package.
This offers broadband speeds of up to 100Mbps, which Virgin Media believes is ideal for busy households with five to nine devices, along with unlimited downloads.
Subscribers will also receive a Virgin TV V6 box, channels including Sky, MTV and Fox, catch-up TV services such as BBC iPlayer and the ability to pause, rewind and record TV.
In addition, the package offers inclusive weekend calls to UK landlines and Virgin Mobile numbers, plus inclusive weekend minutes to 0870 numbers.
This 12-month contract costs £46 a month, plus a £20 set-up fee. This means subscribers get a broadband discount worth £108 across the year, alongside six months of Netflix access free of charge.
Another option that includes six months of free access to Netflix is the Virgin Media VIP TV Bundle, Unlimited Superfast Fibre Broadband & Phone bundle.
This offers broadband speeds of up to 300Mbps, which Virgin Media says is more than three times faster than BT and Sky's fastest speeds.
Subscribers will also benefit from unlimited downloads and be able to stream HD and watch 4K all at once.
In addition, the package offers all the Sky Sports, BT Sport and Sky Cinema channels in HD, along with major catch-up services and a host of TV box sets.
Users can view more than 230 channels and pause, rewind and record TV.
This 12-month contract costs £91 per month, plus a £20 set-up fee. This works out to a broadband discount of £408 across the year.