Virgin Media is inviting volunteers to take part in future product trials and discussion groups.
The provider wants to hear from people interested in trying out its "latest innovations", although it does not give details on exactly what these are.
Interested parties can register their interest by filling in a survey. Virgin Media will use the results to assemble a pool of potential trialists and find the right trial for each individual.
This might suggest that it plans to test products related to several of its services, from broadband to TV and mobile.
"We're offering you an incredible level of access to us," Virgin Media commented.
"In return, we ask you to please be considerate and not post or discuss any content from the trial pool elsewhere."