BT has today (January 16th) launched new Ultrafast fibre broadband packages offering speeds of 152Mbps and 314Mbps.
Both packages come with a 100Mbps speed guarantee, which means subscribers will receive speeds that are ten times faster than the UK's average standard broadband speed at peak times.
BT is so confident of the reliability of its high-end fibre service that it is offering the option of claiming £20 compensation if a subscriber's speed ever falls below 100Mbps.
"No other UK internet service provider currently guarantees these high speeds, backed by compensation," BT said.
Customers will also receive a new Smart Hub, offering what BT describes as "the UK's most powerful Wi-Fi signal vs other major broadband providers", along with unlimited usage, free access to more than 5.5 million BT Wi-Fi hotspots and 1,000GB of cloud storage.
In addition, the packages include BT Virus Protect and BT Parental Controls, as well as free UK weekend calls and free BT Call Protect.
At the moment, the Ultrafast service is only available in select locations. You can check if it's on offer in your area, with BT's availability checker.
BT Ultrafast 1, which offers speeds of up to 152Mbps, costs £54.99 a month on an 18-month contract, plus a £59.99 set-up fee.
Meanwhile, BT Ultrafast 2, which offers speeds of up to 314Mbps, costs £59.99 per month on an 18-month contract, and also carries a £59.99 set-up charge.
New BT customers can claim a £110 BT Reward Card with both packages, as part of what we're assuming is a time-limited promotion.
Marc Allera, Chief Executive of BT Consumer, said: “We are the first and only company to guarantee speeds of 100Mbps for our customers, even at peak times when people really need their broadband to deliver.
"Ultrafast technology is going to be a vital part of a transformation in the speed that our customers receive.
"Whether it is six in the evening or six in the morning, with Ultrafast Fibre everyone can be online at the same time, streaming, downloading and gaming."
Mr Allera added that rather than spending hours downloading TV shows or movies to their smartphone or tablet, they will be able to do it in minutes with Ultrafast Fibre.
The launch of BT's new broadband products comes shortly after it increased broadband, BT Sport and landline prices..
The provider said the price changes would allow it to upgrade its services, with broadband customers getting speed boosts, greater data allowances and more cloud storage.
"Every customer will see improvements to their products and services alongside these changes," BT stated.