Sky could soon be set to give households the chance to receive Sky TV without a satellite dish for the first time.
Last year, the company confirmed it would start delivering TV channels through a box over broadband sometime in 2018, a move it said would give millions of households currently unable to install a dish access to "the very best entertainment on Sky".
Offering the entire Sky TV service without the need for a satellite dish for the first time could be particularly beneficial for people in flats and rented accommodation, many of whom may be prevented from adding dishes to a property by landlords or building restrictions.
Consumers can currently access Sky content without a dish via NOW TV.
However, this option does not allow them to use the full range of features offered by Sky Q, which include voice control, recommendations based on previous programmes viewed and the ability to record six shows while watching a seventh live.
However, this option does not allow them to use the full range of features offered by Sky Q, which include personalised recommendations based on previous programmes viewed and the ability to record six shows while watching a seventh live.
The next-generation TV service also features an enhanced Voice Control facility, which enables viewers to give verbal instructions to their television.
For instance, they can simply say "change channel to Sky Atlantic" if they wish to switch over to the channel, or "watch from the start" if they have missed the first few minutes of their favourite programme.
People can also use the Voice Control function to change their accessibility settings, using their voice to turn on features such as Audio Description.
This builds on the success of the existing voice search function, which has been used by Sky Q customers more than nine million times since its launch earlier this year.
Speaking a year ago, Stephen van Rooyen, Chief Executive of Sky UK, said: "We’re planning to launch our Sky TV service without the need for a satellite dish for the very first time, giving millions more homes the chance to enjoy TV with Sky Q.
"And with innovations like the My Sky app, we are finding new ways to make our customers’ lives simpler."