Sky is to add a host of upgrades to its next-generation TV service Sky Q in the coming months.
One key development will be the addition of music streaming service Spotify to the platform, which means Sky Q subscribers will be able to access music via an app in the homepage.
Customers can use the ad-supported Spotify service free of charge, or log into their premium account to enjoy songs, albums and playlists without adverts.
Meanwhile, the amount of ultra HD content available on Sky Q will double this year, with customers being able to view more than 1,000 hours of UHD content, including the entire Spider-Man franchise.
Sky Q will also feature greater personalisation based on a household’s viewing habits, while voice functionality will be extended to give personal recommendations.
This will enable customers to verbally ask for programmes or movies they might enjoy and be offered lots of suitable suggestions.
Furthermore, a new widescreen user interface is to be unveiled and a new Kids mode will be rolled out to ensure Sky Q offers a safe and fun viewing experience for children.
Jeremy Darroch, Group Chief Executive of Sky, said these upcoming improvements will take the Sky Q user experience to "another level".
"We will continue enhancing Sky Q and finding new ways to bring customers more of what they love, and in so doing ensure we appeal to every household and everyone in that household," he commented.
Mr Darroch went on to state that the addition of Spotify to the Sky Q platforms means it is now offering its customers the best home entertainment experience in Europe.
Jorge Espinel, Vice-President of Business Development at Spotify, added that his organisation and Sky are both focused on "innovation, disruption and delivering an excellent experience to our customers".
As a result, he believes the partnership between Spotify and Sky will offer consumers the chance to enjoy "great entertainment from two leading media brands".
"We are excited for what the future of the partnership may bring," he stated.