BT has shared the first episode of AMC's thriller The Terror free of charge on YouTube.
The opening episode of the series was made available on the video sharing site for 24 hours on Tuesday April 24th.
BT believes this is the first time that a pay-TV programme has been launched in the UK on YouTube prior to being broadcast on television.
Tony Singh, Content Director at BT TV, commented: "BT likes to break new ground and we are delighted to partner with our friends at YouTube to take the first episode of The Terror to everyone in the UK.”
Mr Singh said BT is "hugely excited" about the show, as it boasts a "stellar" British cast and is a "thrilling production" that will have people on the edge of their seats and behind their sofas.
Richard Lewis, Manager of Entertainment Content Partnerships at YouTube, added that the site is committed to working with partners to "boost discovery and viewership of their content in fresh and innovative ways".
"We are delighted to partner with BT in bringing a show as prestigious as ‘The Terror’ to YouTube for free for people across the UK to enjoy," he said.