Virgin Media is to make its ultrafast broadband network available to up to 11,500 homes and businesses in Rothwell, Leeds.
According to the provider, the infrastructure upgrade will give people in the area access to speeds of up to 350Mbps.
This, it said, will transform the quality of broadband in the area, where the average download speed currently stands at just 36.4Mbps.
Virgin Media stated that with a 350Mbps connection, households will be able to download a standard HD movie file (5GB) in about two minutes. This compares with more than 38 minutes on the average local connection.
Similarly, the time it takes to download a 25GB console game will fall from more than three hours to just over ten minutes.
The gigabit-capable lines will also enable local people to sign up to Virgin TV and use its 4K-ready V6 set-top box.
As a result, residents will be able to access up to 260 TV channels, including up to 50 HD channels, Sky Movies, Netflix and all the football from Sky Sports and BT Sports, as well as an extensive selection of box sets and movies.
Hugh Woolford, Regional Director at Virgin Media, commented: "Time-strapped families and small businesses across Rothwell will soon be benefiting from our brilliant broadband service.
"Giving them greater speeds will enable them to do the things they need to do and love doing more quickly and more easily."
Virgin Media launched its 350Mbps broadband service, which offers what it says is the fastest widely-available broadband in the UK, last month.
Existing customers who are on the VIVID 300 package, the provider's fastest package until now, are being automatically transferred on to the new VIVID 350 service without charge.