Ofcom has revealed the UK's average broadband speeds have "increased significantly" over the last year.
According to new figures, the average download rate across the country rose by 28 per cent to 46.2Mbps, while average upload speeds went up by 44 per cent to 6.2Mbps.
Ofcom believes the upturn is largely down to a greater take-up of superfast broadband throughout the UK.
However, the regulator pointed out that many consumers are still not taking advantage of the possible speeds available to them.
Indeed, it noted that while superfast broadband is available to 93 per cent of UK premises, around two-fifths of broadband households still use a standard ADSL service.
"Many households could receive better broadband speeds by upgrading their package, sometimes at no greater cost," the watchdog said.
Responding to the findings, Richard Neudegg, Head of Regulation at uSwitch, said the UK's connectivity is "moving in the right direction".
Nevertheless, he said it is clear more needs to be done to help consumers better understand what speeds and level of service they can expect at home.
“We have been saying for years that consumers need to be brought along on the journey to faster and more reliable broadband services," Mr Neudegg commented.
"With some superfast services actually costing less than standard broadband, consumers could upgrade and still save money."
Mr Neudegg added that the broadband industry must therefore "step up" and ensure consumers have the tools, information and confidence to upgrade to speedier services.