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BT recently announced it was cutting 13,000 jobs over the next three years, but now it’s mounting a fightback. It’s launching a new division called BT Consumer, merging with the mobile network EE and broadband provider Plusnet.

This new division promises to provide aways-on connectivity and better customer service. How? Through the follow initiatives.

1 More ultrafast broadband

BT promises that more homes will get ultrafast broadband, with speeds up to 314Mbps. Don’t worry too much about the maximum speed – that’s a theoretical maximum a lot of the time. But BT guarantees you’ll get at least 100Mbps. Which is more than fast enough for most households.

2 More reliable wi-fi

BT current has the UK’s largest public wi-fi estate, comprising more than 12,000 hotspots. It says it will combine this with the power of mobile to offer more reliable connectivity to users. The idea is that if your home wi-fi drops out, the mobile connection will take over, giving you unlimited data until your wi-fi is working again.

3 BT Plus

BT Plus gives you one monthly bill for your home broadband, mobile and wi-fi, which should make it easier to work out how much you’re spending. It will also protect you in case your home broadband connection goes down, thanks to BT’s Keep Connected Promise. In the event of an outage, BT will send you a 4G Wi-Fi Mini Hub with unlimited data via next-day delivery, so you can stay connected until the issue is resolved. Find out more about BT Plus.

4 Amazon Prime Video

The streaming service is coming to BT TV. This will make BT the first major UK TV platform to offer Prime Video through its set-top boxes. BT previously announced that Sky’s Now TV streaming service would also land on BT TV next year, making for quite an entertainment offering.

BT will also launch a new BT TV app.

5 A return to the high street

BT will appear again on high streets, though in a reduced capacity. It will have a presence – offering BT products and advice on services – within EE’s 620+ retail stores in the UK.

BT’s customer service call centres will all be brought back to the UK and Ireland by the end of 2020.

Marc Allera, CEO of BT’s Consumer business, said in a statement: “BT runs the UK’s most advanced mobile and broadband networks, but our customers demand better connections, and the best service no matter where they are. We’re investing across BT, EE and Plusnet so that we can provide our customers with the widest choice of products and services, on the best networks, and with the best service in the UK.

“We’re beginning our journey to create one converged, smart network built on our world-leading fixed and mobile networks – going beyond 4G, 5G, Wi-Fi and ultrafast broadband to seamlessly connect our customers wherever they are to the things that matter most to them.”

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