Virgin TV customers will be able to watch this year's Uefa Champions League final on BT Sport in 4K Ultra HD for the very first time.
Full House Virgin TV customers with a V6 box can watch the match on May 26th on BT Sport 2 HD (channel 528) and will have a choice of following the action in UHD on both BT Sport 1 HD and BT Sport 2 HD by pressing the red button on their remote.
Every customer with a V6 box can also watch follow the clash between Liverpool and Real Madrid on Virgin Media's showcase channel (100).
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, commented: "The Uefa Champions League final is the biggest night of the year in international club football and we know our customers will relish the opportunity to get as close as possible to the action by watching in Ultra HD."
He went on to state that showing this fixture in Ultra HD is another example of "our fantastic sports offering", before adding that more "exciting announcements" will come in the near future.