Virgin Media's ultrafast broadband network is now available to 3,000 more properties in the Blackpool area.
According to the network provider, the infrastructure upgrade will give people in Norbreck and Bispham access to speeds of up to 350Mbps.
This, it said, will transform the quality of local broadband, where the average download speed had previously stood at just 24.4Mbps.
The work builds on Virgin Media's recent infrastructure upgrades in the area, with 6,000 premises already being passed in its previous ultrafast broadband rollout.
Virgin Media stated that with a 350Mbps connection, households will be able to download a standard HD movie file (5GB) in about two minutes. This compares with almost 30 minutes on the previous average local connection.
Similarly, the time it takes to download a 25GB console game has fallen from nearly two-and-a-half hours to just over ten minutes.
The gigabit-capable lines will also enable local people to sign up to Virgin TV and use its 4K-ready V6 set-top box.
As a result, residents will be able to access up to 260 TV channels, including up to 50 HD channels, Sky Movies, Netflix and all the football from Sky Sports and BT Sports, as well as an extensive selection of box sets and movies.
Paul Hutchinson, Regional Director at Virgin Media, commented: "We are delighted that even more Blackpool residents can now benefit from the boost our amazingly fast broadband will give to their lives.
"Our ultrafast broadband services will allow them to do the things they need to do and love doing more quickly and more easily."
This comes shortly after Virgin Media announced that its ultrafast broadband network is now available to up to 2,400 homes and businesses in New Milton and Highcliffe, near Christchurch in Dorset.