Virgin Media has extended its ultrafast broadband network to 2,800 homes and businesses in Paisley.
The deployment in the Ferguslie Park area means local premises can access download speeds of up to 350Mbps.
This is more than ten times the previous average download speed of 33.9Mbps.
Virgin Media stated that, with a 350Mbps connection, households will be able to download a standard HD movie file (5GB) in about two minutes.
Meanwhile, the time it takes to download a 25GB console game has fallen to just over ten minutes.
The gigabit-capable lines will also enable local people to sign up to Virgin TV and use its 4K-ready V6 set-top box.
As a result, residents will be able to access up to 260 TV channels, including up to 50 HD channels, Sky Movies, Netflix and all the football from Sky Sports and BT Sports, as well as an extensive selection of box sets and movies.
Julie Agnew, Regional Director for Scotland at Virgin Media, commented: "We are delighted that local residents and businesses across Paisley can now start to benefit from the boost our ultrafast broadband will give them.
"Giving them greater speeds will enable them to do the things they need to do and love doing more quickly and more easily.”
Iain Nicolson, leader of Renfrewshire Council, has welcomed the move, as he believes good broadband speeds are now "essential for everyday life".
He pointed out that the council has already set aside £2 million for ultrafast broadband in public buildings and schools, and has also invested £1 million in providing free public Wi-Fi across Paisley, Renfrew and Johnstone town centres.
"We welcome any private sector investment which complements that," Cllr Nicolson said.
"Having fast reliable broadband influences people’s decisions over where to live - and that of companies over where to invest - so this builds on the work we are already doing to promote Renfrewshire as a great place to live, work and visit."