Virgin Media is to extend its ultrafast broadband network to up to 9,000 homes and businesses in Stepps, North Lanarkshire.
Work on the infrastructure upgrade has already commenced and means that, by the end of next year, local people will be able to benefit from broadband speeds of up to 350Mbps.
This is considerably higher than the current average speed in the area, which stands at just 21Mbps.
Virgin Media stated that, with a 350Mbps connection, households will be able to download a standard HD movie file (5GB) in about two minutes.
Meanwhile, the time it takes to download a 25GB console game has fallen to just over ten minutes.
The gigabit-capable lines will also enable local people to sign up to Virgin TV and use its 4K-ready V6 set-top box.
As a result, residents will be able to access up to 260 TV channels, including up to 50 HD channels, Sky Movies, Netflix and all the football from Sky Sports and BT Sports, as well as an extensive selection of box sets and movies.
Julie Agnew, Regional Director for Scotland at Virgin Media, commented: "Time-strapped families and small businesses across Stepps will soon be benefiting from our brilliant broadband service.
"Giving them greater speeds will enable them to do the things they need to do and love doing more quickly and more easily."
Ms Agnew went on to add that laying the new fibre cables means that roads and pavements will need to be dug up.
However, she stressed Virgin Media will do its best to minimise any disruption to the community.
The announcement has been hailed by Councillor Kenneth Duffy of North Lanarkshire Council's Infrastructure Committee.
"We strongly welcome Virgin Media’s continued investment into North Lanarkshire, which will give residents in Stepps access to the benefits of ultrafast broadband, as well as more choice," he said.