BT Sport is promising an "exciting line-up" for sports fans over the next few months.
Highlights include extensive coverage of the Premier League, FA Cup and Scottish football, as well as domestic and European club rugby and live boxing.
BT Sport will also be the exclusive home of the UEFA Champions League this season, and will also be the only place to view every Heineken Champions Cup match, as well as MotoGP.
The provider's extensive coverage will be supported by innovations including ultra high-definition 4K TV, VR360 and the expanded availability of channels across devices.
Simon Green, Head of BT Sport, commented: "This season is set to be the best yet for BT Sport viewers as we become the home to both the best European football and European club rugby, plus world-title boxing and motorsport."
Mr Green added that options such as ultra-high definition and virtual reality means sports fans can follow its coverage in "more ways than ever".