Black Friday isn't until November 23rd, but Sky has already announced a new bundle designed to grab customers' attention ahead of the now-traditional flurry of special offers and promotions at this time of year.
The broadcaster has launched a new Sky Q bundle, with the additional incentive of a 4K, 43-inch LG television thrown in.
The Black Friday deal includes multi-room support, so people who are happy with their existing TV can place the LG set in another room to enjoy Sky's services in ultra high-definition. The company guarantees that the TV will be delivered within 40 working days.
Customers will receive 300 satellite channels and the Ultimate On-Demand add-on, which provides 500 downloadable box sets and access to Netflix.
Sky Q's 2TB box allows users to record six shows simultaneously while watching a seventh.
The package is available on an 18-month contract at a price of £55 per month. There is an additional £9.95 delivery charge for the TV and Sky Q equipment, as well as a one-off installation cost of £75 for the set-top box.
What else is up for grabs from other providers? Head to our guide page, where we've trawled the market and handpicked a selection of the standout Black Friday broadband deals.