More than a million homes and businesses are set to benefit from faster broadband speeds after Openreach announced it is bringing its G.fast technology to a further 81 towns and cities across the UK.
London, Manchester, Birmingham and Leicester will be among the locations that will be able to access higher speeds as part of the initiative, which aims to boost broadband capabilities without the need to dig up roads and install new cables.
The technology should allow users to access download speeds of up to 330Mbps using their existing copper lines, thanks to new technology installed at the street cabinet level that can deliver a significant signal boost.
These speeds should be enough to support simultaneous 4K video streams in every room of a user's house, or to begin downloading a film just before leaving home and have it ready to watch on their phone or tablet almost immediately.
What's more, Openreach claims that smart monitoring technology will make G.fast more reliable than traditional networks, and will also provide enough capacity to support the next generation of data-hungry service.
This may include virtual reality gaming and new smart home solutions, which will see a wide range of connected appliances - from thermostats, door bells and security cameras to door locks, lawn sprinklers, window blinds and washing machines - competing for bandwidth on home networks.
Kim Mears, Managing Director for Strategic Infrastructure Development at Openreach, said: "Currently, the UK is a world leader in digital infrastructure and services, but as the digital revolution rushes forwards and the demand for data continues to grow, we need to sure we stay ahead of the curve.
"That's why we're investing in faster, more reliable network infrastructure to facilitate all the activities we want to do now, and also those we haven’t even dreamt of doing in ten years' time."
Openreach is aiming to connect at least 5.7 million homes and businesses to G.fast in the coming years, in addition to adding ten million premises to its even faster full fibre rollout.