As a relatively new company, Brightside has grown to amazing heights. Within a time period just over a decade, they accumulated over 1 million customers in the UK as an insurance broker, and now offer their own range of car insurance policies as Brightside and Brightside Specialist.
Brightside have built a strong reputation, being one of the top 20 insurance brokers in the UK. Unlike other companies that sell by phone or through direct sales, Brightside insurance is only sold online.
There are a number of reasons why Brightside uses this business model. Of course consumers know that by cutting out brick and mortar operating costs those savings can be passed on to them. However, Brightside feel that today’s consumer needs the ability to shop when and where they want, 24/7 and an online outlet is the perfect way to meet those requirements.
Also, working only online enables insured drivers to manage their policy along the way. If they want to change payment options, add any information or make any changes whatsoever, it is just a few clicks of the mouse away.
Within the Brightside range of insurance products, drivers can choose single car and multi-car cover that is bought on an annual basis, short term, monthly or even daily. Payments can be tailored as well. Those looking for pay as you go insurance will be happy with Brightside as will those looking for a discounted price when making payments for longer time periods.
Electronic insurance in the electronic age – this is an innovation that just might set them apart from the crowd.