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Premium Choice

Premium Choice

0800 160 1370

Since 1999, Premium Choice has sold more than 1 million policies and pride themselves on being, in their words, the UK’s “leading independent insurance” intermediary. Founded by Richard Dorman and Mark Woods, Premium Choice set out to take their combined 50 years’ experience in the market to provide the best niche products at the most affordable prices.

Their main objective hasn’t changed over the years and they still aim to provide the highest quality car, van and bike insurance at prices drivers can afford to pay. Because of their continued success, Premium Choice is proud to have had the ability to relocate their offices to the prestigious and highly coveted architectural icon, The Fort Dunlop which is in Birmingham’s heart.

The company has grown to employ more than 230 people but their passion remains the same – to be a leading, but unique, insurance broker that isn’t just another run-of-the-mill call centre. As brokers of specialist insurance, they also offer standard car insurance and are happy to be able to provide a superior level of customer service throughout.

Premium Choice offers a wide range of optional cover on all their insurance products. Car insurance through Premium Choice offers (as standard) a no claims bonus which can eventually save a driver up to 75% of the cost of his/her insurance and they offer flexible options in payment. With a choice of excess cover and all those extras, each policy can be totally tailored to the specific needs of each driver, private and commercial.

To get an idea of the wide range of insurance cover available through Premium Choice, they offer standard car, bike and van insurance but within those broad classifications they provide quotes for:

  • Provisional cover
  • Young drivers
  • Convicted drivers
  • Classic car insurance
  • Performance & super car insurance
  • Kit car
  • Custom (modified) car
  • American classic car
  • Trike

And then they have motorhomes & campervan insurance, quad insurance, military insurance and even off-road 4x4 insurance.

To get a quick idea of the insurance providers they work with, they get quotes from such names as:

  • Zenith
  • Zurich
  • AXA
  • Highway
  • Covea
  • Aviva
  • Ageas
  • Allianz
  • Markerstudy

While that is not the complete list, by any means, it should help drivers to understand that rates and terms quoted will be reliable and transparent. With specialist teams and a UK customer call centre always available, drivers can find quotes on literally any type of cover they require.

Opening hours

  • Mon to Fri: 9:00am - 8:00pm
  • Sat: 9:00am - 3:00pm

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