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Introducing a greener and quicker way to get around London

With the London 2012 Games just around the corner, Transport for London (TfL) is focusing its attention on getting people around the capital quickly and easily during the summer months.

TfL is supporting a new iPhone app, re:route, that rewards you every time you choose to cycle or walk around London.  Brought to you by Recyclebank, the company that motivates people to take everyday green actions by rewarding green behaviour, the new eco-friendlyapp incentivises you to think differently about the way you travel – swapping the car for a bike, or walking and cycling rather than making short journeys by public transport. Members collect points for every journey made and can redeem them against a wide range of offers and discounts from Recyclebank partners including Marks & Spencer, Planet Organic, Champneys and many more.

By encouraging more people to consider cycling and walking as quick and convenient ways to travel around the city,  re:route not only helps to reduce congestion on London’s road’s and busy public transport network, but also make it a greener and healthier place for good. Did you know that there are 109 journeys between neighbouring central London Underground stations that could be quicker on foot than by Tube? re:route can tell you this.

How it works

It’s super easy – download the free app from the App store, sign up to a free Recyclebank account and enter your journey into re:route for different travel options including walking and cycling with your own bike or with the Barclays Cycle Hire scheme and by public transport.

After arriving at the destination, you earn five Recyclebank points and can see the number of calories you burnt and CO2 you saved. Then check out the different rewards available directly on re:route, or by visiting the Recyclebank website.

Recyclebank has worked hard to make re:route an easy-to-use app so that people can easily travel around London on foot or on bike, and get rewarded for it. Whilst this app will be hugely useful during the Games to make it easier for people to seek alternative methods to get across London, we hope it will also become part of a Londoner’s daily routine as it gives them a fantastic experience, with desirable rewards at all times.

Other top features you can enjoy include:

  • Connect and sign-in with Facebook, and share with friends instantly
  • Check the number of bikes and spaces available at Barclays Cycle Hire docking stations before making your route decision
  • See up-to-date local weather forecasts to help plan your route decision
  • Save regular journeys for easy and quick starting of routes

re:route is available for free from the App Store on iPhone here

By Rob Crumbie, marketing director, Recyclebank