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First Utility launches cheapest plans on the market!

First Utility is officially the cheapest supplier.

first utilityIn a bold move First Utility has launched the cheapest fixed and the cheapest overall plans on the market.

First Utility has launched two new plans today, the iSave v12 with an average bill size of £1054 and the iSave Fixed v4 March 2014 with an average bill size of £1087.

The iSave v12 makes First Utility the cheapest overall energy supplier on the market, while the iSave Fixed v4 March 2014 makes the smaller supplier the cheapest fixed plan supplier.

The iSave Fixed v4 offers fixed prices until 31st March 2014, but also has a £30 cancellation fee per fuel if you want to leave the plan before that date.

The move follows months of change in energy markets following SSE’s price rise announcement (see timeline below).

Best Buy plans:


Plan Name


First Utility

iSave V12


Sainsbury’s Energy

Online Variable September 2013




Energy Online October 2013


First Utility

iSave Fixed V4 March 2014


Ovo Energy

New Energy Fixed*



SaveOnline 12


Tom Lyon, energy expert at uSwitch, says: “First Utility is turning into the ‘come back kid’ of the energy market. Its return today with two market-leading offers is something of a reprieve for consumers.

“However, there is still an underlying urgency – the fact is that  consumers who want to fix their energy prices cannot afford to hang around. The cost of fixed price plans is creeping upwards and exit penalties are creeping back in. And while First Utility is offering the most competitive prices, these do come with strings attached.”

Energy tariffs timeline

22/08/12 SSE Price rise – The SSE group announced a 9% price rise on average for both gas and electricity to take effect from the 15th of October

30/08/12 EDF Energy pulls cheapest tariff – EDF pulled the cheapest plan on the market, the Blue + Price Promise, in the face of growing demand

10/09/12  First Utility pulls cheapest tariff – First Utility reacts to growing demand and pulls the then cheapest plan on the market, the iSave Fixed V3

11/09/12 ScottishPower pulls cheapest tariff – ScottishPower is the next to feel the heat, pulling Online Fixed Price Energy January 2014

11/09/12 OVO cheapest fixed – OVO Energy’s New Energy Fixed now the cheapest plan. The plan is £48 a year on average more expensive than EDF Energy’s Blue Price Promise Plan but with £60 exit penalities. The plan is fixed for one year from the start date.

25/09/2012 First Utility returns – First Utility returns with the cheapest online plan AND the cheapest fixed plan

iSave v12:

  • ·         Price will be fixed for 3 months from the date of customer registration
  • ·         Following this period, prices are variable
  • ·         No early termination fee associated with this product after the initial 3 month period
  • ·         £30 per fuel exit fee applies if customer leaves during the price guarantee period
  • ·         Available online via First Utility website, switching sites and existing customers
  • ·         Monthly billed service with prompts to submit meter readings monthly via email
  • ·         Monthly direct debit
  • ·         Paperless billing

iSave Fixed v4:

  • ·         Prices are fixed until 31st March 2014
  • ·         Available online via First Utility website, switching sites and existing customers
  • ·         Monthly billed service with prompts to submit meter readings monthly via email
  • ·         Monthly direct debit
  • ·         Paperless billing
  • ·         No dual fuel discount, keeping the tariff simple and easy
  • ·         Early termination fee of £30 per fuel

Learn more

What is a fixed price energy tariff?

Who is the cheapest energy supplier?

See if you’re overpaying for your energy