133 households have signed up for the Green Deal as of July 2013 and a further 286 are set to join the scheme after obtaining a quote.
The number of assessments undertaken by households has risen by 13,645 since the end of June, to 58,124 by the end of July.
£16m spent on marketing the Green Deal
Figures issued last week showed that the government has spent £16 million to date on promoting the Green Deal. Despite this expenditure the UK Green Building Council has called for the government to provide further incentives for those who take up the Green Deal. These include extending the £125m cashback scheme for early adopters and providing tax breaks.
Former energy secretary Chris Huhne also recently criticised the Tory party for its approach to the Green Deal and said the government should be doing more to achieve the initiative’s full potential. He suggested targeting consumers who were moving homes as part of the programme.
‘We expect continued steady growth’
Greg Barker, the climate change minister, expressed his optimism over the Green Deal’s progress: “This ambitious long-term programme is still in its initial months, but over 58,000 Green Deal assessments shows genuine consumer interest and we expect continued steady growth as we go into the winter.
“Already, over 130,000 homes will be cosier this winter after getting energy efficiency measures installed under ECO.”
‘Not good enough’
Luciana Berger, shadow minister for climate change, disagreed and said: “Just one Green Deal plan has gone live and only 132 people have signed on the dotted line for a package so far. The fact that over 99 per cent of people who had a Green Deal assessment didn’t want to take out a package should be a wake-up call for the government.
“It is not good enough for ministers to shrug their shoulders and dismiss this as a slow start – not when thousands of workers in the insulation industry have lost their jobs.”