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Less than 4 in 10 Brits have switched energy supplier – video

Despite 95% of Brits being aware that they can switch energy provider only 38% have done so

The average consumer will consider switching for savings of at least £100 per year

A report published today by uSwitch has revealed that consumer’s perceptions about how easy or difficult switching to a new household service provider is, dictates the likelihood of them making a switch.

The more difficult switching for a particular service is thought to be, the more consumers require either a bad experience or a guarantee of significant savings before deciding to change.

Once customers decide to make a switch, saving money becomes their priority ahead of better customer service.

A video guide to the switching state of mind

Misperceptions surrounding the ease of switching

The research uncovers that although many consumers assume switching is a difficult process, most change their mind after their first try.

This applies to most consumer service providers, for example six in 10 of those paying a mortgage assume a switch to a new mortgage provider would be complicated. In contrast, three quarters of those who changed mortgage supplier found the process simple.

Mortgages, digital TV contracts and bank accounts are considered the most difficult services to switch and consequently are the least likely to be changed.

The average consumer requires a saving of £100 per year to consider making a switch, a figure which rises to £177 for switching mortgages and £111 for energy suppliers.

Switching is ‘key weapon’ for consumers

Ann Robinson, director of consumer policy at, said: “Switching is a key weapon in every household’s battle to keep bills under control. Unfortunately, what should be a simple solution has been placed ‘off-limits’ with many consumers unwilling or unable to get past the barriers they perceive to be in the way.

“It’s evident that a lot still needs to be done to help consumers feel confident to shop around for a better deal. At the moment they are being held back by a lack of education, support and encouragement.

“The new current account switching service is a step in the right direction, while both Ofgem and Ofcom are looking at how they can boost consumer engagement in energy and telecommunications. This is all good news, but it’s clear from our report that there’s still a very long way to go.”

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  • hatchett

    What do you do when your 0% finishes on your credit card and you apply for another at 0% but the new one doesn’t give you enough credit to transfer? Opening more than one results in more than one monthly payment which I could do without !

  • Spike Riley

    ‘Common Courtesy’ has now become the norm with drivers flashing their headlights to try to say ‘thank you’ or ‘c’mon out’. The Highway Code does not need changing to allow this, it’s dangerous! The Highway Code works fine, still!
    So if a driverless car ignores this, then I’m all for it! Because the ‘flasher’ will be the one at fault and the one who could contribute an accident.
    There’s nothing more annoying to those who try to adhere to the rules of the road, than someone who gives way when they have a right of way, having no idea of the hold up they cause behind them. There are obviously times when a large vehicle will require a little extra courtesy to prevent a snarl up, common sense has to prevail. But flashing people out of junctions, is a big NO NO for me!

  • Paddy

    Number 2 is definitely more than just an unwritten-rule/common-courtesy. (apologies for no citation, but) I’m pretty sure that’s in the highway code somewhere.