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It's scrimp oop north! Official: Northerners are almost twice as savvy as Londoners

  • Northern towns and cities top the table for saving money by switching their energy provider, while London is in last place[1]

  • Harrogate in Yorkshire leads the table with 196 switches per 1,000 people, while London has only 116 per 1,000[2]

  • Five Yorkshire locations make the top ten, while five Welsh places including Cardiff, Newport and Swansea are in the bottom ten[3] 

  • Savvy consumers have saved £2.5 billion by switching energy providers with Uswitch.com in the last 20 years[1]

  • Uswitch.com reveals the UK’s savviest locations as it celebrates 20 years of helping customers save money on their energy bills.

Northern households are the savviest at saving money by switching their energy providers while Londoners are the worst[1] — as a huge north/south divide is revealed by 20 years of data from Uswitch.com, the comparison and switching service.  

Seven of the top ten towns and cities for switching are in the north — with five of the top ten in Yorkshire — while bottom of the table is capital city London[2].

Harrogate in Yorkshire had the most switchers, with 196 switches per 1,000 population[2], while London had only 116 switches per 1,000 population[3].

Five of the locations in the bottom ten are in Wales, including capital Cardiff, Swansea, Newport, Llandudno and Llandrindod Wells[3].

Across London, just 116 switches were made per 1,000 people[3]. The capital is believed to have a lower rate of switching due to the higher proportion of Londoners who rent, rather than own, their home.

Uswitch.com revealed the savviest cities as it celebrates 20 years of helping energy customers switch to better deals, saving them £2.5 billion in total. 

Will Owen, energy expert at Uswitch.com, comments: “Northerners are showing southerners how it’s done when it comes to switching, with Harrogate residents switching at twice the rate of those in central London.

“Yorkshire residents are earning their reputation for being frugal, with five locations in the top ten being from God’s Own Country. 

“Wherever you live, it’s always worth doing a comparison online and seeing what energy deals you could be getting.

“It’s incredible to think that we’ve saved consumers £2.5 billion by helping them switch energy providers over the last 20 years, and we look forward to helping save the next £2.5 billion.”

Find out how you could save nearly £1,000 a year with Uswitch here.


Ross Stebbing
Phone: 07827 836 709
Email: ross.stebbing@rvu.co.uk
Twitter: @UswitchPR

Notes to editors:
1. Uswitch.com data, correct as of 03/09/20.
2. See table in release: Top ten switching towns and cities per 1,000 population
3. See table in release: Bottom ten switching regions per 1,000 population

About Uswitch - saving you money for 20 years

Uswitch is the UK’s top comparison website for home services switching. We’ve saved consumers £2.5 billion off their energy bills since we launched in September 2000, and also help people find a better deal on their broadband, mobile, TV and financial services products. 

Uswitch is part of RVU, a UK business that also owns Money.co.uk, Bankrate and Save on Energy.

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