The iPhone 5C in pink polycarbonate is cute as a button. But don't be fooled. With the fantastic iOS 7 on board, 4G connectivity and a four-inch Retina Display, it's every inch a cutting-edge smartphone. And because its shell conceals a steel-reinforced frame, it's tough too.
In a nutshell, the iPhone 5C features everything that made the iPhone 5 so great. And a lot more besides. It's more powerful for starters. Instead of the iPhone 5's A5 processor, Apple has fitted the iPhone 5C with a beefier A6 model.
The result is a phone that lets you zip around menus and apps and handles multi-tasking with consumate ease. And, of course, means that you'll be make the most of your time too.
More power always results in a drain on the battery, though, right? Wrong. Not this time, anyway. The A6 processor is super energy-efficient. Combine that with the fact that the iPhone 5c comes with the longest-life battery in any iPhone ever and you can expect up to ten hours of video playback, talk time or browsing on a full charge.
The iPhone 5C's camera has been upgraded too. The eight-megapixel iSight camera now features a five-element lens and a staggering panorama mode. That means that whatever the shot you're aiming for, the iPhone 5C has got you covered.
To help you get creative, there's also a totally revamped Camera app, offering an impressive choice of filters so you can really express yourself and get creative.
Naturally, the iPhone 5C excels at video too, recording 1080HD so that even your mini movies look like blockbusters. The 3X zoom feature gets you closer to the action, and to ensure you get the best results, there's video image stabilisation technology on board too.
Apple fans know that its the iOS operating system that makes iPhones so great. The iPhone 5C goes one better and is powered by the completely redesigned iOS 7 version of the software.
As well as being beautifully designed, this adds slicker multi-tasking, a host of excellent news apps and some fresh takes on old favourites. And you get the Control Centre feature too, giving you one-swipe access to your phone's key settings.
Other features of the iPhone 5C take in 4G network support for super-fast browsing and downloads and buffer-free streaming, a new FaceTime HD front-facing camera, 32GB of storage and thousands of games and apps to choose from at the App Store.