The yellow iPhone 5C stands out in a mass of grey and black smartphones. A lavish feature set that takes in 4G support, a longer-life battery, iOS 7, more processing power make it a stunner in the spec stakes. And its lightweight polycarbonate shell marks it out from the pack even more.
At the heart of the iPhone 5C is the A6 processor. More powerful than the iPhone 5's A5 model, it means this handset operates with real zip and snap, even when you're multi-tasking.
The result is that apps open and close just like that, while no lag means you'll be able to do more of whatever it is you like doing.
More power necessarily means weaker battery life, though, surely? Surely not. That's because the A6 processor has been created to be supremely energy-efficient. And because the iPhone 5c packs the longest-life battery on any iPhone so far, you can expect up to ten hours of talk time, browsing or streaming video on a full charge.
4G support makes things even faster still. Being able to access next-generation networks allows you to surf the web and download films and music at speeds far in excess of 3G. And stream video without a hint of buffering.
The iPhone 5C's camera stands out too. Now augmented with a five-element lens, the on board eight-megapixel iSight camera delivers crisp photos on demand. And because there are tons of filters in the revamped camera app and a panorama mode, you can really get creative too.
The iPhone 5C doesn't disappoint for video either. Because it records 1080 HD footage and packs video image stabilisation technology, it makes your amateur movies look great. A 3X zoom means you can get as close to the action as you dare.
As with other iPhones, one of the things that makes the iPhone 5C so great is the iOS operating system. The new iOS 7 looks better than ever. But it also adds better multi-tasking, the Control Centre app for one-swipe access to key settings and a host of new and revamped apps.
Other features of the iPhone 5C take in 32GB of storage, thousands of fantastic apps to choose from and a new FaceTime HD camera.