The world's first gold iPhone cuts a dash in any company. But with fingerprint recognition technology, 32GB of storage, masses of processing power and an incredible, all-new operating system, it's packed with features that glisten just as brightly on the inside too.
What makes the iPhone 5s the "most forward-thinking iPhone ever"? It's hard to know where to start. But for the cutting-edge Touch ID function alone, it's a description that's more than justified.
Touch ID's biometric technology means you can unlock the iPhone 5s simply by running your fingerprint over the home button. Not only does this mean your handset and personal data is more secure than ever. It also means you'll never again have to remember a passcode.
That's just a part of what makes Touch ID so good, though. It's convenient too. To save you from having to laboriously type in a password, you can now use your fingerprint to authorise purchases made in the App Store, iTunes and the iBooks Store.
And if you want other people that you trust to be able to access your phone, that's not a problem either. You can set Touch ID to remember up to five fingerprints for your nearest and dearest.
Power boosts come as standard with new iPhones. The iPhone 5s is no exception. But few handsets get such extensive upgrades as this one.
The on board A7 processor is the first-ever 64 bit chip to feature on a smartphone and is twice as fast as the iPhone 5's A5 model.
What does mean in practice? Well, it means the iPhone 5s operates with real zip and snaps to attention at your command. And handles 3D graphics as capably as any desktop computer.
But the A7 processor doesn't do all this alone. This time around, Apple has fitted a coprecessor called the M7. As well as helping the A7 chip with the heavy lifting, it also measures your motion more effectively. That means you'll be able to use your iPhone to track your runs and measure your fitness more accurately than ever before.
But all this power must mean a compromise on battery life, right? Not so with the iPhone 5s. The M7 and A7 are designed to be super energy-efficient and work together to ensure you get as much juice as you can from the battery.
For a long time, the iPhone has been the world's most popular. And improvements to the 5s iSight eight-megapixel camera mean that won't change any time soon. The 15% larger sensor and enlarged ƒ/2.2 aperture means you can capture more light. And that results in better, more vibrant photos.Panorama modes and a choice of filters ensure there's plenty of chances for you to creative too.
Ensuring the phone is a pleasure to use daily is iOS 7. Redesigned completely, this now features multi-tasking, as well as Control Centre for one-swipe access to key settings. Plus, there are a host of new apps and some overhauls for old favourites to look forward to too.
Completing the iPhone 5s's feature set is 4G for super fast downloads and browsing, an improved FaceTime HD camera, 1080 HD video recording with 3X zoom and a huge choice of apps and games.