After months of parts leaks, spot–on analyst chatter and social media–fuelled gossip, Apple’s new iPhones are finally here.
Top of the pile are the iPhone Xs and iPhone Xs Max, taking last year’s iPhone X design and adding a whole lot more cutting edge tech under the bonnet.
With a host of new features and official price plans revealed, here are five key things you need to know about the iPhone Xs and iPhone X Max.
1) Same design as last year's iPhone X
Both the iPhone Xs and iPhone Xs Max keep the same all-screen design and layout as the iPhone X.
That means an all–screen setup with a notch at the top to house a TrueDepth camera and Face ID smarts, Max rounded edges and a reassuringly expensive feel.
The iPhone Xs has the same 5.8–inch screen as the iPhone X, the larger iPhone Xs Max featuring a 6.5–inch display.
The decision to keep the same design is no surprise, although these new models will also come in gold as well as space grey and silver.
Apple has done so before, most recently with the iPhone 6s and iPhone 6s Plus. As we'll see, it doesn’t mean these phones have little to offer in terms of new tech.
2) Faster processor
All the big changes with the iPhone Xs and iPhone Xs Max have taken place beneath the screen.
The new A12 Bionic chipset promises to be 50% faster faster than last year’s A11 processor.
That means games should play super smoothly, while downloading apps and opening web pages will be as snappy as on the very best tablets and PCs.
It should also ensure both phones keep on kicking for many years, meaning no need to upgrade for a long time.
3) More storage
Apple has upped the storage capacity on the iPhone Xs and iPhone Xs Max.
Where the iPhone X came in 64GB and 256GB variants, the new phones are available with 64GB, 256GB and 512GB.
For those who constantly have to delete apps and files in order to make space for new stuff, that’s a massive boon. Apple will also doubtless have had its eye on Samsung’s new Galaxy Note 9, which can stash up to 1TB thanks to microSD expansion.
4) Hefty price tags
The iPhone Xs and iPhone Xs Max don’t come cheap. The iPhone Xs starts at £999 for a 64GB model. The larger iPhone Xs Max will only be within reach of those with seriously deep pockets.
It costs £1,099 for a 64GB edition and 512GB editions are likely to be closer to £1,300. Contract prices are yet to be revealed, but expect to pay up to £100 a month for a deal with a hefty monthly allowance of data.
5) Out next week
The iPhone Xs and Xs Max will go on general sale on Friday 21st September.
You can find the iPhone Xs from £66 a month with nothing to pay upfront. Or you can go big and get the iPhone Xs Max for £66 a month with no upfront cost.