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  5. FT mobile site targets BlackBerry and iPhone owners

FT mobile site targets BlackBerry and iPhone owners

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BlackBerry and iPhone owners will be able to access up to the minute financial information, with the launch of a new Financial Times mobile web site.

According to Brand Republic, the site is compatible with all mobile phones, but has been optimised for use on the iPhone and BlackBerry, on the grounds that 60 per cent of the site’s current users are in possession of either of these devices.

The site is to feature a new touchscreen interface as well as the opportunity to track stock options and an improved search facility.

Rob Grimshaw, managing director at FT.com, said: "Many of our readers look for an executive briefing from the FT, so we focused on providing quality over quantity of content.

“Our research also showed the FT has a younger demographic on the mobile web and this offers us an opportunity to reach a new and growing audience. We have already seen strong demand from clients for sponsorship opportunities."

According to official figures some one million units of the BlackBerry Storm have been sold in the US since its release.

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