Orange is to launch a pay as you go plan for a BlackBerry, as manufacturer of the high-end devices Research in Motion (RIM) moves to increasingly target the consumer market.
The launch of the tariff will mark the first time that a BlackBerry has been available on a pay as you go deal in the UK.
BlackBerrys had previously been largely the exclusive preserve of business users and were available solely on monthly contracts.
Under the terms of the new offer, customers would pay £145 for the BlackBerry Pearl 8120 and top up the phone on an ad-hoc basis.
Ian Fogg, principal analyst from Forrester, a technology and market research company, said: "RIM sees it as an opportunity to take the expertise built up in the business space and widen it out.
“They are clearly aiming at younger users, who can now get the right tool at the right price."
According to research conducted by Orange, up to two-thirds of the UK market are on pay as you go, with many of these aged between 16 and 24.