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Phones4u's girls only day could be a PR own goal

If you’re male and go down to a branch of Phones4u today, you’re in for a big surprise. But a picnic for teddy bears has nothing to do with it. Instead today has seen men banned from the company’s flagship stores in Tottenham Court Road in London, Argyle Street in Glasgow and Market Street in Manchester.

Apparently, it’s all in aid of the launch of the Sony Ericsson C905 Pink mobile, and comes in the wake of a survey conducted by the company which found that 46 per cent of women find the atmosphere in mobile phone shops too macho and intimidating. To further entice the fairer sex, Phones4u is offering visitors a photo session using the phone's 8-megapixel camera, complementary make-up lessons and the chance to visit a fortune teller, Brand Republic reports.

I suppose it must be worthwhile Phones4u attempting to court the female market in this way. But I think if I were a woman I might actually feel slightly patronised by the notion that I choose my phone based on colour rather than specifications and function.

And it seems I’m not alone, if a comment from one caustic consumer is anything to go by. Dripping with sarcasm, she recommends that perhaps next time Phones4u might want to include cookery lessons, too.

Category: News

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