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  5. Sony Ericsson and Vodafone team up for mobile guide to London

Sony Ericsson and Vodafone team up for mobile guide to London

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Vodafone and Sony Ericsson have joined forces to provide a handy online guide to London which can be downloaded to a mobile phone.

The guide, which is dubbed Inside Tracks, employs Vodafone’s Find and Go navigation system in conjunction with special customised maps and audio to help visitors find their way around the capital.

Dave Hilton, marketing director at Sony Ericsson, said: 'It was important that this collaboration between Vodafone, Sony Ericsson and the three talented young musicians enabled us to communicate the reality of ‘Find and Go’ to consumers, illustrating the feature in an engaging way.”

Users will be able to download the guide from April 16th and take tours led by three London-based singer songwriters, namely Amy Studt, Zarif and Eliza Doolittle, who will show the way to their favourite locales around the capital.

Its release will coincide with the street date of the Sony Ericsson W715, which teams advanced A-GPS and 3G high-speed connectivity with a media player and a 3.2 megapixel camera.

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