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  5. 3 and BT launch new mobile phone campaign

3 and BT launch new mobile phone campaign

3 and BT launch new mobile phone campaign

BT and 3 have united to call for an end to high pricing of phone calls made to mobiles from landlines.

The mobile phone network operator and the UK’s largest landline telephony provider have launched a campaign dubbed Terminate the Rate to put pressure on regulators to act.

Their chief aim is to bring an end to termination rates. This is the price that network operators charge to hook up a call from a landline, which is currently pegged at 4.7p.

If these were removed or cut down, it would clear the way for unlimited call bundles to be reduced in price to around £35 per month, the companies claim.

John Petter of BT Retail said: "Our customers are telling us very, very clearly that they want unlimited flat-rate unmetered tariffs that will give them the transparency, confidence and security so they can manage their household finances.

"Mobile termination rates might sound like the obscure preoccupations of telecom nerds or geeks but their effect is to impose an unfair tax on every household and business and organisation in the UK.”

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