BlackBerry Curve handsets outstripped iPhones to become the biggest-selling consumer smartphones of the first quarter of 2009 in the competitive US market.
According to research firm NPD Group, Research in Motion’s (RIM) Curve mobile phones, which include all 83XX series models, sold more units than Apple’s devices in the period to March 31st.
Demand was driven in part by a buy-one-get-one-free campaign on BlackBerry phones that was run by US network AT&T.
The promotion also helped RIM to take third and fourth places in the best-sellers list with the Blackberry Storm and the BlackBerry Pearl.
Furthermore, the strong performance saw the company increase its market share to the extent that almost 50 per cent of all smartphone sales were for BlackBerries – up 15 per cent compared with the same period last year.
Conversely, Apple, which is believed to be gearing up to launch a third edition of the iPhone, saw its share of the market fall by ten per cent.
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