Carphone Warehouse has become the latest mobile phone industry player to announce plans for an application store.
According to reports, the new service will operate along similar lines to Google’s Android Market with developers free to upload applications for sale without first going through an approval system.
Dubbed Snapplife, Carphone is to run the store in conjunction with software company Hiplogic and will offer free applications from WeatherBug, Sky News, Twitter and Facebook for free from launch.
Andrew Harrison, chief executive officer at the mobile phone retailer, said: “We believe everyone wants access to the best mobile apps and services.
“Through our partnership with HipLogic we are delivering a compelling experience for tens of millions of mobile phones across the UK and throughout Europe.”
The announcement from Carphone comes just days after Nokia launched its own Ovi application store for consumers in Ireland, Australia and Singapore with 20,000 titles on offer.
Ovi is currently compatible with 50 handsets and is expected to open for business for UK customers imminently.
The extent of consumer demand for application stores was recently highlighted when Apple announced that it had recorded one billion downloads from iPhone owners.