Orange has launched a new incentive, dubbed Bright Top Ups, offering pay as you go mobile phone customers the chance to win holidays and theme park and festival tickets.
Every time Orange customers top up their pay as you go mobile phones by any amount they are entered into a prize draw, in which they have a one-in-three chance of winning a gift.
These include VIP Glastonbury tickets, European and UK mini breaks, portable barbecues, beach towels, frisbees, juggling balls and giant beach balls.
Meanwhile, non-prize winners will be entitled to a two for one voucher for top UK attractions including Alton Towers Resort, Chessington World of Adventures, Thorpe Park and Madame Tussauds London.
The promotion is ongoing, with Orange planning to refresh the prizes on offer regularly throughout the year.
Pippa Dunn, director of pay as you go at Orange UK, said: “Bright Top Ups from Orange will make topping up more fun and exciting.
“With a one in three chance to win a really great prize with every top-up, we'll be giving away millions of instant prizes every month.”
Handsets currently available on pay as you go plans with Orange include the LG KP500 Cookie and the Nokia 5800 XpressMusic.