Vodafone has become the latest mobile phone industry player to announce plans for an applications market.
According to the network carrier, the app store will launch later this year and will differ from rivals, which have been designed with a particular mobile phone operating system in mind, by being web-based.
As a result, software developers will have access to a huge market of 285 million Vodafone customers across the globe instead of being restricted to developing for particular mobile phones.
Revenue from application sales will be distributed along the same model as Apple’s iPhone App Store, with Vodafone taking 30 per cent of the price of each unit sold and the remainder going directly to the developer.
Meanwhile, instead of paying by credit card, as is the case with the Android Market, customers’ purchases are added to their phone bills.
Vodafone’s entry into the application market is set to be followed by Nokia, which is planning to unveil its Ovi store in July.