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HTC Hero aims for mass market

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HTC Hero aims for mass market

The HTC Hero will employ a new user-friendly interface intended to make HTC mobile phones more accessible to a mass audience, it has been announced.

At a press conference to launch the new mobile phone in Shoreditch, HTC revealed that the handset will be the first to feature the brand new interface that allows for unprecedented customisation on the part of users.

Dubbed HTC Sense, the system offers gesture controls and support for widgets, as well as the option to take advantage of quick launch icons for fast access to e-mail and social networking applications.

According to HTC, the move is aimed at expanding the appeal of the company’s high-end mobile phones beyond their core market of early adopters, businessmen and technology fans.

Research conducted by the company had indicated that mainstream buyers had been put off by the perception that HTC handsets were too complicated for them to use.

Other features of the Hero, which is expected to appear in the UK during July, include a five megapixel camera, 3.5mm headphone jack and a 3.2-inch QVGA touchscreen.

The new mobile phone is set to be HTC’s third Android powered handset after the HTC Magic and T-Mobile G1.

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