A new downloadable weekly TV music and entertainment show for mobile phones is set for launch from Sony Ericsson.
The program, dubbed Pocket TV, is free to download and will run to 13 episodes, each of which consists of five 90 second segments.
These will comprise interviews from professional presenters as well as contributions from viewers who will be given the chance to get involved as a Citizen Journalist.
The first episode will appear on June 4th, when it can be downloaded from a dedicated website via any WAP-enabled mobile phone.
Dave Hilton, head of marketing at Sony Ericsson, said: “Sony Ericsson’s Pocket TV acknowledges the growing trend of viewing content through new digital channels.
“Youth audiences may be watching less television - but they are online and using their mobile handsets, and they’re more passionate about music and entertainment than they’ve ever been.”
News of developments at Sony Ericsson comes as the company recently confirmed that its forthcoming flagship phone for this year is now to be re-branded as the Satio. Previously, the 12 megapixel cameraphone was dubbed the Idou.
Sony Ericsson is also set to unveil an Android powered mobile phone, as well as a successor to the Xperia X1, the Xperia X2.