O2 has refuted suggestions that its decision to carry the Palm Pre mobile phone in the UK caused problems with Apple.
This week, the mobile network confirmed that it had beaten stiff competition to seal the rights to sell the Palm Pre – a handset touted by many the mobile phone most likely to challenge the supremacy of the iPhone 3G S.
The news brought suggestions that Apple could object to the potential conflict of interest that this involves.
However, according to Jonathan Earle, head of consumer marketing at O2, no such concerns have been raised.
He told Tech Radar: "There's no conflict [with Apple], ultimately offering the most choice to consumers is a good thing. We're insanely focused on our customers, any other network marketer would say the same.
"You'd need to talk to Apple for any specific [problems] from them, but from our side offering the best range of phones is a great thing, as it forces everyone else under pressure to come up with better things in the next generation of phones."
Since launching last month in the US, the Palm Pre has sold over 300,000 units.