The best new mobile phones on the market have been named, with Apple’s iPhone 3G S predictably claiming the award for the best smartphone.
A panel of phone experts from the European Imaging and Sound Association (EISA) voted the iPhone 3G S the year’s most impressive high-tech handset.
Explaining the decision, EISA conceded that although the Phone 3G S does not look like a “gigantic leap from the earlier edition” its energy consumption, upgraded camera and Bluetooth capabilities meant it was a more than a worthy successor.
Other new features such as the addition of tethering, video recording, MMS messaging and copy and paste had also helped seal the prize for the handset, according to the association.
The award marks an impressive year for the iPhone 3G S in which it saw off strong challenges from rival smartphones such as the Palm Pre as well as Android mobile phones.
By way of comparison, while the Android powered T-Mobile G1 and the HTC Magic took months to reach one million sales, Apple’s new phone achieved the landmark within three days of going on sale in June this year.
The continued success of Apple mobile phones has seen UK exclusive iPhone carrier O2's rivals mount greater efforts to be allowed to sell the phones. Continued speculation suggests that T-Mobile and Orange could both be selling iPhones by the end of 2009.
Jessica McArdle, marketing manager at Top 10 Mobile Phones, said: “Since launching, the iPhone 3G S has consistently been our biggest seller and with good reason.
“If rumours that T-Mobile and Orange are to begin selling the phone prove to be grounded in fact we expect a further boost, as competition between network providers sends contract prices plummeting.”
Other mobiles scooping awards included the Sony Ericsson W995 which won in the category for best European Music Phone and was praised for making it easy to access and playback audio and video media as well as transfer and organise music.
Meanwhile, the Nokia E75 was named the best European Business Phone and the Samsung Omnia i8910 HD won the prize for best European Cameraphone for its impressive HD camcorder and large, 3.7-inch AMOLED display.