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Mobile phone market conditions hit HTC

Mobile phone market conditions hit HTC

HTC anticipates recording a loss for 2009, despite the huge popularity of handsets such as the HTC Magic and encouraging early sales for the brand new HTC Hero.

Projections from the Taiwanese mobile phone giant earlier this year indicated that it expected strong sales for its Android mobile phones to drive a ten per cent revenue increase.

However, a statement just issued by the company now predicts that it will experience a single digit percentage loss.

The gloomier forecast, which comes in a year when the company looked to be on the verge of crossing over into the mainstream mobile phone market, was prompted by delays to its forthcoming product portfolio as well as a downturn in demand for new handsets in China.

HTC has manufactured all three Android mobile phones that have come to market so far. However, the company’s branding did not appear on the first to appear, which was dubbed the T-Mobile G1 by its UK network carrier.

T-Mobile is also rebranding the HTC Hero as the T-Mobile G2 Touch.

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