Vodafone has revealed plans for a new mobile phone applications service called Vodafone 360.
The new venture teams an application store, utilising the model employed by the likes of the iPhone App Store and the Android Market for Android mobile phones, with a social networking element which reportedly seamlessly integrates a host of social sites into phones’ functionality.
The new service will replace the mobile phone network’s seven-year-old range of Vodafone Live services, which many in the industry thought had begun to seem outmoded compared with newer app stores.
News of developments comes as Vodafone Chief Executive Vittorio Colao this week announced that the company is embarking on a rebranding exercise.
This will see the firm do away with its current marketing slogan “Make the most of now” and instead adopt the tagline 'Power to you'.
Mr Colao intimated that the change reflects the way that apps and application stores have given mobile phone owners more license to customise their handsets than ever before.
He told the Sunday Times: “It is not the brand talking any more and telling the customer what to do. It is the customer who will decide. I am trying to steer the whole company in this direction.”
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