Nell will be running the race with a Nokia 5800 Comes With Musicphone. According to the company blurb, she'll be harnessing its GPS function to view her own progress around the punishing 13.1 mile course. And to help her get round, the one-time Lara Croft stand-in will be using the onboard media player to listen to all her favourite fatigue-banishing tuneage.
It’s a neat tie-in, for sure. But it’s the saucy photo that’s being used to promote the race that seems to have secured splashes for the race and Nokia in the red tops today.
At the very least, the snap is going guarantee the attendance of thousands of Nuts readers who might otherwise have had an important appointment with the pub. But whether a glamour model in the buff will appeal to lady athletes is a question that’ll run and run.
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