Tesco has renewed consumer hopes of an iPhone price war by hinting that it will aim to ‘bring a bit of Tesco value to the market for Apple mobile phones’.
The retail giant’s mobile phone division today confirmed it is to join the ranks of UK networks selling the handset, which currently includes O2 and Orange. Vodafone is poised to enter the market early next year.
Orange’s deals, announced early this month, disappointed many who had hoped that the carrier would undercut O2.
However, in an exclusive interview with Top 10 Mobile Phones, a spokesperson for Tesco Mobile said that the carrier is “aiming to bring a bit of Tesco value to the sector” – a remark that strongly suggests that it will be offering the handsets at cheaper price points.
She also indicated that iPhones could be on sale in stores and online before Christmas, thus allowing the carrier to capitalise on the seasonal market.
“We'd love to have the Tesco Mobile iPhone in store and online in time for Christmas but can't confirm at this stage as we'll only make it available once we're happy customers will get the best possible quality of service,” she noted.
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