Talking at a conference this week a spokesperson for chip manufacturer Qualcomm highlighted several new technologies that would be available on upcoming mobile phones, including face recognition.
The new capability would allow you to take a picture of a friend or indeed a complete stranger and then use search software to find out if they have any online presence in the form of a Facebook profile or a Twitter feed.
Many current mobile phones use face recognition to improve their photographic capabilities, but Sony Ericsson has already announced a more thorough integration of the technology in its new XPERIA X10 phone.
Some have voiced concerns surrounding the potential breaches of privacy that face recognition integrated with online searching may allow.
Fears include the possibility of discovering personal information, including contact details and even the home addresses of those captured using the software.
According to Qualcomm, the purpose of this new technology is to further entrench mobile phones into the lives of their users.
With modern phones able to provide information to users contextualised by their location thanks to GPS and 3G, this next step is being seen as one too many by some worried observers.
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