A joint operation by UK-based Kisky Netmedia and Northwest Vision and Media into the purchasing trends of iPhone owners has revealed some interesting facts about the ways in which people shop for apps.
Various questions were asked and respondents revealed that on average they had each downloaded over 100 applications from the App Store.
Amongst the many interesting facts identified in the survey is the revelation that £2.99 is considered by many to be the dividing line between an impulse buy and a more considered purchase when it comes to shopping for apps.
This news is of the utmost importance any business attempting to exploit the potential of the App Store, using it to sell their products and drive revenues. It is believed that the pricing of apps could be influenced by similar surveys in the future.
Although the survey was completed by a random cross section of iPhone owners, a significant proportion of those questioned were male with an average age of 33.
This may well have contributed to the high average number of app downloads within the group, although it could also paint an accurate picture as to the demographics of the iPhone user base as a whole.
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