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Samsung prepping new mobile phone platform

Samsung prepping new mobile phone platform

Samsung has confirmed plans to launch a new open mobile platform, as it looks to capitalise on booming consumer demand for handset applications.

Details of the company’s plans for the platform are thin on the ground with its work-in-progress website revealing only that it will be dubbed bada and that it will open in December.

The South Korean company hopes that the move will foster the kind of massive software developer support that has helped iPhones and Android handsets to become such a hit with consumers.

A Samsung press release stated: "The name bada, which means ocean in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform.

"It also alludes to Samsungs commitment to a variety of open platforms in the mobile industry."

The first Samsung phone to feature bada as its operating system is anticipated to go on sale in the first half of 2010, with the first batch of bada apps expected to come to market around the same time.

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