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BlackBerry phones set for improved presence in China

BlackBerry phones set for improved presence in China

Until recently, BlackBerry handsets manufactured by Research in Motion (RIM) were only available to employees of large corporations in China, but it is hoped that various BlackBerry mobiles will soon be sold to a wider audience.

Those employed by smaller enterprises would be given access to BlackBerry phones under new plans, allowing for China to compete with the Western market in which the BlackBerry is already an established business tool.

Gains made by the iPhone in the Chinese market are likely to be the main cause of the move to promote the BlackBerry and ensure that it is the handset of choice for business users around the nation.

RIM plans to partner with China Mobile, giving it access to a potential user base of over 500 million mobile subscribers in a nation where around 650 million mobile contracts are currently operational.

3G services have only just been given the go-ahead in China. Consequently, this is considered to be the perfect time to launch BlackBerry smartphones which are capable of high-speed internet access for mobile users.

The Chinese market is not always swayed by the actions of the three major mobile networks and a large number of users have already bought BlackBerrys as grey imports.

2010 will see BlackBerry smartphones being sold to a more inclusive selection of Chinese society and China Telecom plans to also stock the Palm Pre and Pixi handsets.

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